Friday, March 1, 2013

Destination---> Tokyo. Departure: March 16


There was this story about a guy who's job was to sit in major squares all over the world, a notebook in his hand, writing everything down: yellow nikes, hello kitty details, leather accents, hair scarfs, dotted socks, saggy bags, envelope bags, gloves, lace, sneakers, damaged jeans, hats, belts, knits, ear pieces, saggy t-shirts.  

They run 'visual statistics' used to forecast fashion, a proof, if was needed, that customers influence fashion, that street is full of visionaries. What will be the next big thing? What people crave for and market does not yet offer? What are the major influences? Fashion spreads like epidemics. See something that you like one day, and the next you'll get saturated. 

...DeFranco was one of them. Years back, she observed teenagers rolling up their jeans a little to make them tighter around the legs. She predicted a new and hot trend: skinny jeans.  By 2006, skinny jeans were all the rage. Today, fashion forecasting is focused as much on market analysis as on spotting street trends which includes and is not limited to: people, food, furniture, public art and anything else that might influence fashion and design.

Notebook and camera + Scarf
Destination Tokyo.
Departure: March 16.



Gothic Lolita-Victorian Influences

Where the venues have many names:

punk Lolita


Lolita -  has become one of the larger, more recognizable styles in Japanese street fashion.

Kadona - boy-style

Gyaru  - is a huge uproar of girly-glam style, breaking all the rules of "what is pretty", and dwelling on man-made beauty

Kogal -  high school uniform, but with a shorter skirt
Decora - black, dark pink or baby pink - plain shirt and hoodie
Visual kei  - striking makeup, unusual hair styles and flamboyant costumes
Oshare kei -  bright colors and punk elements to create a unique look 
Angura kei - darkest visual kei style -  mostly black, but with spikes and chains. 
ETC - Source Wikipedia.

You get the point - Japanese fashion is not jealous of rules;  

Fashion critic Takeji Hirakawa: "There is always opposition: small trends that fight against the big trends. Concurrently, however, there is revenue competition between the big trends in decline and the sub-trends that become the second trends of the next season. But all of the competition happens within the fashion system. The fashion industry makes a frame of multiple trends within which they basically can't lose: "Hey, if you don't like that, try this!"

My favorite fashion statements, possibly because I chopped my hair 4 times last year (, remains the haircut. I KNOW we can agree on